Culture and Values
Mission
To make it easy to do business anywhere
Vision
We do not pursue size or power; we aspire to be a good company that will last for 102 years.
Values
Customers first, employees second, shareholders third
Trust makes everything simple
Change is the only constant
Today's best performance is tomorrow's baseline
If not now, when? If not me, who?
Live seriously, work happily
Milestones
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
Now, Alibaba Group is a global technology company focused on AI + Cloud and consumption. We provide the technology infrastructure and marketing reach to help merchants, brands, retailers and other businesses to engage with their users and customers and operate efficiently. We empower consumers and enterprises with our full-stack AI capabilities and services. Our AI technology based on Qwen (Chinese: Qianwen), a family of large language and multimodal models, powers the intelligence behind our services across enterprise solutions, e-commerce and other Internet platforms.
January
Qwen App, deeply integrated with multiple core services across Alibaba ecosystem, became the first AI assistant capable of executing large-scale, real-world complex tasks in China. In February, consumer-facing Qwen surpassed 300 million monthly active users across all platforms.
February
Alibaba Cloud partnered with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy advanced cloud and AI technologies for the Milano Cortina 2026 Olympic and Paralympic Winter Games.
February
Alibaba released Qwen3.5, starting with opening sourcing Qwen3.5-397B-A17B (also named “Qwen3.5-Plus”), a natively multimodal foundation model that delivers strong performance in reasoning, coding, agent capabilities, and multimodal understanding, while lowering inference cost for real-world deployment.
March
AI-native enterprise platform Wukong was launched to bring advanced agentic capabilities directly into business workflows.
March
DAMO Academy unveiled RISC-V based CPU core, the XuanTie C950, setting a new performance record for the RISC-V architecture.
April
HappyHorse, a video generation model designed to help creators produce high-quality, cinematic-style video content, and HappyOyster, a pioneering open-ended world model product for real-time world creation and interaction, advanced Alibaba’s specialized models lineup.
May
Qwen App was fully connected to Taobao’s entire product catalog, with a Qwen-powered shopping assistant launched within the Taobao app.
May
T-Head debuted the Zhenwu M890, an AI processor for both training and inference that carries high-capacity on-chip memory, strong inter-chip bandwidth, and natively supports FP4 precision.
May
Qwen3.7-Max was released for agentic workloads and engineered for sustained, multi-step operations. It has achieved top rankings on benchmarks for both agentic enterprise IT tasks and agentic coding.
May
Alibaba announced a multi-year partnership with the Union of European Football Associations (UEFA) and UC3 and becomes the official and exclusive AI, cloud computing services, and e-commerce partner of the UEFA Champions League, UEFA Europa League and UEFA Conference League for the 2027/2028 to 2032/2033 seasons and of UEFA EURO 2028™.
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Copyright Notice © 1999-2026 Alibaba Group Holding Limited and/or its affiliates and licensors. All rights reserved.