Youku is a leading online long-form video platform in China that produces and distributes high-quality video content in a variety of content forms. Content types include original production, joint production, rights acquisition, user-generated content (UGC), professional-generated content (PGC), and live broadcast. It enables users to search, view, and share content quickly and easily across multiple devices. Youku is driven by a dedication to excellent content. It is committed to providing users with high-quality premium content and exceptional audio-visual experience through the synergy of quality content and digital technology. It also aims to accelerate the industrialization upgrade of the film and television industry.